Los Angeles, CA
Daniel Herrera is a principal at Raben and specializes in the intersection of communications, organizational development, and diversity, equity, inclusion, and justice. He advises corporate and nonprofit clients on communications and equitable organizational strategies, including messaging, advocacy campaigns, workplace cultural assessments, and change management.
His diverse client portfolio has included Patagonia, Charter Communications, UnidosUS, Southern Poverty Law Center, Hispanic National Bar Association, Green 2.0, and the Alliance for Children’s Rights.
Previously, Daniel served as communications director for the House Democratic Caucus under the chairmanship of Congressman Xavier Becerra and as a policy analyst and communications specialist with the Mexican American Legal Defense and Educational Fund (MALDEF). As a congressional aide, Daniel led efforts to help member offices improve their press operations and communications capacities. At MALDEF, he managed and helped revamp the organization’s digital presence, spearheading several rapid response initiatives, including one that successfully brought federal charges to the perpetrators of a deadly anti-immigrant hate crime in Pennsylvania.
Born and raised in the San Fernando Valley, Daniel earned a bachelor’s degree in Political Science from Stanford University. He is fluent in Spanish.